Safaricom’s new value added service, Daktari 1525, receives approximately 2,500 calls daily with a bulk of the calls coming from people at the bottom of the pyramid.

Daktari 1525 allows subscribers to speak to qualified medical personnel at a cost of KES 20 per minute. Callers get medical advice pertaining to:

• First aid
• Common medical problems
• Health conditions
• Proper use of medication
• Counseling
• Home remedies
• Natural cures