Samsung Electronics East Africa, has unveiled a mobile device designed to introduce millions of Kenyans to the wide variety of Smartphone applications. In a strategic market development effort, Samsung electronics has introduced the Samsung Galaxy Pocket handset which is designed to provide a platform for more than 8 million mobile subscribers to upgrade from basic mobile handsets functionalities to smart phone capabilities.

Speaking during the launch of the Samsung Galaxy Pocket handset, Samsung Electronic East Africa Business Leader, Robert Ngeru, said the handset is expected to perform well amongst discerning subscribers seeking to enjoy a superior Smartphone experience at an affordable cost. The new Galaxy Pocket which is part of the Samsung Built for Africa range comes with a 24months warranty the company announced recently.

"Samsung Galaxy Pocket provides our users with two unique benefits not available in feature phones. First, the user is able to multi task between several applications without having to close any of them. This enhances the user's experience and allows them to be more productive." Ngeru said adding that Samsung smart phones also allow the users to add new features and services to their phones from downloaded applications. This will give the users a break from restriction to only the factory installed applications.

In addition, the handset has been developed and priced to bridge the cost of ownership barrier that has been long identified as a drawback to internet penetration in developing countries. The introduction  price for the 11.98mm slim, 97.0g and 2.8” display phone  is Ksh. 9,999 and is available immediately.