Jua Kali Workers willing to to register for Heshima Mpango Poa funeral cover will be saved the lengthy paperwork involved. Registration will be available on all mobile money platforms.
Agents will have mobile phones which are loaded with an application called MobSure and will only require the applicant to be a Kenyan with an ID and an MPESA, Yu Cash, Orange Money or Airtel Money account. Finally the applicants will receive their policy numbers and begin paying their annual premiums.
“The micro-agents are actually local youths who have been identified to sell the product. APA took this social approach to also empower low income workers, while still availing careers for eligible youth,” APA Head of Microfinance, Fridah Mburu says. Since the youth selling the product are locally known, it becomes easy to win the trust of the members thus making them buy it.
APA Insurance Company announced this partnership on Saturday July 28th 2012, where the company moved to underline on Heshima Mpango Poa, a funeral cover for Jua Kali workers. Over 8 million workers in the sector stood to benefit from the partnership. So far, the collaboration has seen positive reception from members in the Jua Kali sector.
Fridah told PesaTalk that APA identified Jua Kali sector as a market that is underserved by the insurance sector, thus the move to underline on their funeral cover.
The Heshima Mpango Poa is a last respect expense. “This product covers 6 members of the nuclear family, the principal, spouse and 4 children,” Dominic Muindi, CEO of Kenya National Jua Kali Cooperative Society said. However, The cover is subject to lapse after a year and can only take care of a single death in a year. The product is divided into four categories in terms of premiums:
| Annual Premuim | 1,400 | 1,050 | 700 | 350 |
| Benefit | 100,000 | 75,000 | 50,000 | 25,000 |
| Additional Child | 200 | 150 | 100 | 50 |
The principal applicants are supposed to be between 18 and 75 years of age, while the children or the dependents are required to be below 24 years of age.
APA has “APA Final Journey” for non-Jua Kali workers.