In a trend setting programme, Barclays Bank of Kenya has undertaken to raise awareness on savings amongst children using education entertainment (edutainment) platforms across major towns in Kenya.
As part of its market development programme, to entrench the Barclays Junior Eagles Club Account, Barclays Bank of Kenya, will be rolling out a series of fun events geared at raising awareness on available savings options.
Speaking during this year’s Barclays Laugh Industry Kids Festival, Barclays’ Ag. Head of Distribution Godwin Onungah confirmed that the bank will be employing edutainment platforms to reach out to more than 50,000 young savers.
“We have strategically moved to revamp our junior product to make it attractive to junior savers as we seek to instill the much needed savings attitude and behaviour,” Onungah explained.
And added: “as a responsible Kenyan financial institution, we have an obligation to make savings fashionable among the youth to stem the current consumption based state of our economy.”
To jump-start the edutainment events, Barclays Bank of Kenya has already invested more than Kshs 5million to facilitate the staging of fun filled engagement events with existing and potential junior savers.
Last weekend, Barclays Bank of Kenya managed to host more than 8,000 junior savers in a fun filled event dubbed the Kids Festival in conjunction with Laugh Industry featuring Gospel Musician Jimmy Gait, Comedian Daniel Ndambuki and Eric Omondi among other artistes.
With the ongoing education /entertainment campaign, Barclays has already moved to revamp the Junior Eagle Club account, loading it with attractive features.
Junior Eagle Account Club members will enjoy a range of savings culture driven benefits including the doubling of their savings interest if no withdrawal is made over a period of three months. The club members also enjoy a personalised Identification card with access to free bankers cheques for school fees.
Source: Media Edge Public Relations