British American Investments Company (Kenya) which is the parent company of British American Insurance and British American Asset Managers both in Kenya as well as Britam Insurance Company in Uganda has unveiled the BRITAM brand identity and logo to be adopted for the entire group across the board.

“Today we are unveiling our new corporate identity, which will in effect put this organization in a more strategic position to address, meet and even surpass the demands of a fast changing operating environment and customer sophistication,” said British American Group Managing Director Benson Wairegi at an official press briefing today morning also attended by the Group’s Marketing and Finance Directors.

Speaking further on the rationale for the rebranding, Mr. Wairegi said “The launch of Britam will help us harmonize all our businesses into one company, one brand with a common vision which will help the company communicate in one language without losing our company values.”

The brand change to Britam will not affect the legal names of the British American Group of companies meaning that publicly listed British American Investments Company and subsidiaries will continue to trade and release financial statements under their current names.

Mr. Wairegi said that the rebranding will poise the company for its East African regional expansion which is currently underway with operations having commenced in South Sudan earlier this year. He added that the Group has its sights on further expansion to Rwanda in the medium term with the ultimate goal of expanding to the entire East African region in the long term. The group is also diversifying its investment portfolio, and is in the process of setting up a 10 billion shilling real estate fund.

In the six months to June this year, British American Investments posted a 1.8 billion shilling profit that moved it from a million shilling loss making streak last year on the back of an adverse economy and undersubscribed IPO in June last year. British American has been operational in Kenya for more than fifty years.