Nakumatt Holdings has embarked on a new project which combines customer experience centers and exclusive brand stores within its branch network. Its first partnership is with Creative Innovations, a lighting products supplier, to unveil the Philips Consumer Lighting experience center and showroom at Nakumatt Westegate.
These customer experience centres are to give customers an opportunity to try out a product or see how it is applied in a variety of settings thus enabling them to make informed purchase decisions. For instance the newly introduced customer experience center has gone beyond placing a bulb on the shelf, to showcasing the right architectural application to ensure that you get maximum lighting value while saving energy.
Speaking during the official opening, Nakumatt Holdings, Managing Director, Atu Shah, confirmed that the retailer would partner with suppliers to establish more of such experience centres.
Courtesy of Capitalfm News