Every day we come across advertisements in the media of items such as phones, TVs, fridges and many others. Quite often, some of the features that ‘add value’ to these items are usually very complex for the user or not important at all.
The recent wave of smart phone use in the country has led to widespread use of such kind of phones. Feature phones are now associated with low classes society and this has led marketers to cash in on the high demand for the high end phones.
The question however is, does every purchaser of these high end phones or electronics get the full benefit for which they paid for? In most cases, very few users utilize the extra features in these gadgets that usually set the price difference. Apart from prestige, there is very little that those users get from owning the ‘added value items’.
Trent, an American author for The Simple Dollar says that once you start evaluating products, a lot of things start falling apart. Their new features really aren’t all that amazing or useful to you. Sure, you might be able to invent a rare situation where you would use it, but is it worth paying a lot more just for that special case?
Sometimes, individuals create unique uses for these items, to suit their own arrangements. But it normally isn’t what they paid for that they get. Trent uses the iPod touch as an example. For those unfamiliar, an iPod touch is basically just an iPhone without the cell signal. Theoretically, you can do all of the stuff you could do with an iPhone, but without the service plan.
In the same line, there are TVs that have wi-fi and other features that are never put to use. So before you make that expensive value added acquisition, ask yourself how much value you will get from it?
Abacus is the result of over 10 years market experience and is licensed as a data vendor by the Nairobi Securities Exchange
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