Regional retailer Nakumatt Holdings has expanded its entertainment services provision with the opening of a Cinema Hall at Nairobi’s Westgate Mall.
As part of Nakumatt’s strategic business development plans, Planet Media Cinema a KES 80 million investment has now opened its doors barely three months into the launch of Kenya’s premier multimedia superstore, Planet Media, also located at Westgate Mall.
Speaking when he confirmed the new development, Nakumatt Holdings Managing Director Atul Shah, disclosed that the firm is firmly on course with the ongoing pilot roll out of Planet Media Stores and Entertainment Centres. Plans for further Planet Media rollout at other Nakumatt locations, he added are also under consideration.
“So far, we have made tremendous progress with the pilot project at Westgate Mall and the success proves that our strategic bid to provide all under one roof retail solutions including dedicated entertainment outlets is a step in the right direction,” Shah said. “The roll-out of Planet Media stores and Cinemas is part of our strategic corporate diversification plan to provide complementary services to our loyal shoppers.” He added
With the opening of the 33,000Sq feet Planet Media Store and Cinemax, Nakumatt shoppers will now enjoy a convenient access to a custom-built multimedia centre. Nakumatt Holdings opened the first Planet Media brand store in April this year . Planet Media features Kenya’s largest selection of books, toys and entertainment mediums such as music and movie CD’s and DVD’s alongside a fully-fledged interactive gaming section.
“Retailing of entertainment media requires an environment where the consumer can conveniently sample the range of music, movies or gaming consoles on offer,” Shah noted.
Within Planet Media, leading consumer electronic houses; Samsung, LG and Sony will also showcase their range of home entertainment units and gaming consoles. Planet Media will provide a retail platform for consumers to try out the range of media products on sale in a conducive environment.