How to start a mutura business in Kenya

Mutura is a popular Kenyan delicacy that has been around for centuries. Also known as the ‘African sausage’, mutura is mostly a mix of animal internal organs encased in intestines.

The ordinary mutura is made with tripe, blood, offal (and sometimes mincemeat), while some people modernise the delicacy by adding flavours such as onions, tomatoes, chili, corianders and cabbage.

It is  a popular street food in Kenya and favorite among locals and tourists alike.

So if you’re interested in starting a mutura business in Kenya, here’s a guide to help you get started:

First, you’ll need to obtain a permit from the local government. Depending on the city and county, you may need to register as a business and obtain a license.

Additionally, you’ll also need to pay taxes and have the necessary health and safety inspection.

Have the right ingredients and supplier

Second, you’ll need to source the ingredients for the mutura. This includes the minced meat, spices, and skewers.

You’ll also need to purchase charcoal or firewood for the cooking process. Prices for the ingredients vary depending on the market and your supplier.

To start a mutura business, you first need to pick a strategic spot, particularly outside a butchery along a busy road or alley. If you can find this spot in a middle-class estate – the better for your business.

Most businesses of this kind do not need a proper rental space -as with most businesses in the city.

Finally, you’ll need to advertise your business. Use social media, print ads, and word of mouth to market your mutura business.

It is crucial to make serious use of platforms such as TikTok, Facebook, Whatsapp and Instagram to market your business.

Nowadays, the online platforms have taken over the marketing scene and employing their use can help give you real cash.

You may also want to partner with other local businesses to increase your customer base.

The timing should target when the school-going children arrive home, and when people leave work for home.

A piece goes for as little as Ksh10 with some customers going for as much as Ksh200.

Starting a mutura business in Kenya requires a lot of hard work and dedication. However, with the right preparation, you can be successful in this venture.

Demand for mutura rises during the weekend, as people patronise their favourite joints. Therefore, you can make ksh1000- Ksh2,000 profit daily depending on how you market it and also how you’ve positioned your business.

To start your business you need to have the right requirements, here is approximately what’s needed:

The cost of starting a mutura business runs around Ksh10,000 or even lower mostly when you don’t have a place to rent. You can always omit the renting, and licensing.

But remember to pay taxes to Kanjo.

The post How to start a mutura business in Kenya appeared first on Dhahabu.

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