Orange Kenya has increased the prices of its weekly Internet Everywhere 3G+ bundle and its daily mobile subscription in its recent bundle realignment move. Orange adjusted Internet Everywhere 3G+ prices upward for the 7 days unlimited bundle  to KES 1,200 from KES 990. The company also increased the price of its Daily unlimited bundle to KES 50 from the current KES 39. The new price adjustments, the company says, take effect on 23^rd October 2012.

“While we appreciate the positive uptake of our unlimited offering on this network by our customers, the increased level of investment and expansion that we have already begun has necessitated this change. This review took into consideration the quality of service that we offer to our customers vis a vis the cost of continued upgrade of our transmission backbones and networks,” Ghossein explained.

From the alignments, Orange wireless internet customers will experience simplified data offerings, which will see customers have the same data bundles and prices across all Orange networks.  The alignment, meant to achieve uniformity, has seen Orange harmonize its bundles and Orange will now offer 50 MB, 100 MB, 500MB, 1GB, 5GB, 10GB, 15GB and 20 GB.

“The review and alignment of the bundles will greatly improve customer experience as we forge ahead in positioning Orange as the preferred broadband provider in this market,” said Telkom Kenya CEO Mickael Ghossein.

Expanded reach

Ghossein added that the company was already working on expanding its current networks into previously unreached locations as well as strengthening the same in towns and areas where customers are already enjoying the Orange network.

“Orange has so far invested KES 20 billion in building a robust mobile network in the country and in the coming months we intend to invest a further KES 3 billion in order to expand our network further,” Ghossein said.

Orange was recently termed as having the best voice quality as well as the best 2G and 3G data speeds in Nairobi by the Consumer Federation of Kenya, in a quality of service study, conducted by Phimetrics Audit Services. (Read: Is your network giving you value for your money?)

UPDATE 16/10/2012: Headline changed from "Orange Increases Bundle Prices in Harmonization Move"