Mobile operator Safaricom has introduced a new promotion that will see customers enjoy discounts of up to 75 per cent on on-net calls. The promotion dubbed Wakenya Tuongee, comes at a time when Safaricom is facing stiff competition from rival operators and the company says it wants to encourage its subscribers to talk more on the network.
Wakenya Tuongee has customers paying KES 4 for the first minute of their call, Kshs.3 for calls between 1 and 2 minutes and KES 2 for the calls that last between 2 and 3 minutes. Calls that last for more than 3 minutes will be charged at KES 1 Safaricom Chief Executive Officer Bob Collymore says there is need to reward loyal Safaricom customers by offering a proposition that allows them to communicate for longer without spending too much hence the promotion.
“One of the outstanding attributes at Safaricom is our customer focus. And so on a periodic basis we always review our customer propositions with a view to enhancing the Safaricom experience for our customers”. Collymore said.
Collymore explained that the Wakenya Tuongee promotion, which runs from the 24th of July to 23rd of August 23 2012, has also been informed by insights that indicate that a majority of customers talk for less than two minutes, and this proposition is aimed at encouraging customers to talk more with their families, friends and business partners.
The Wakenya Tuongee promotion will apply to Pre-Paid customers making Safaricom-to-Safaricom calls from 6am to 6pm only and cross network calls will be charged at prevailing rates. Customers will be required to subscribe to the service by dialing *777# to enjoy the promotion which will be charged on a per second billing basis.
The pending implementation of a lower Mobile Termination Rate (MTR) is expected to encourage competition among telcoms resulting to price wars and low tariffs that will benefit consumers. The Communication Commission of Kenya (CCK) is expected to cut the rate from the current KES 2.21 to KES1.60.