The difference between a business that actively embraces suitable marketing practices and one that does not is easily evident. Again, it can make the difference between the success and the failure of a business, especially because marketing is an on-going business process. A well prepared and executed marketing strategy can accelerate business growth exponentially.

A common phenomenon in such enterprises is what business analysts call over-trading. Simply put, over-trading happens when a business tries to do too much too quickly with too little long term capital. In other words, over trading is a form of under-capitalization. In short, death by growth.