Think about the people you see in the newspapers holding those cheques. Some of them look like they actually need the money. Have you heard what they usually plan to do with their winnings? Some of them say that they will use the money to pay off debts (bank loans, school fees, rent, et cetera) while others plan on buying land and housing or creating a better life for their families. Do you?

If, however, I am wrong, and a price war ensues; it will definitely not originate from Safaricom. This is because the market leader has nothing to gain from that. It is the other players who may try to fight for market share by lowering prices. Safaricom would then be on the defensive. Why?