If, however, I am wrong, and a price war ensues; it will definitely not originate from Safaricom. This is because the market leader has nothing to gain from that. It is the other players who may try to fight for market share by lowering prices. Safaricom would then be on the defensive. Why?

Communications Commission of Kenya (CCK) has finally announced a cut in the Mobile Termination Rate (MTR) to KES 1.44 from the current KES 2.21, a move that has been long overdue. This is what will see you subscribe to lower calling tariffs as it is expected to bring about fair competition among mobile telephony operators in the country.

yuMobile has hit the 3 million subscriber mark, and has been the fastest growing mobile operator in the last 1 year gaining 68% of total industry new subscriptions in the period.