By the end of 2013 Safaricom, Airtel, Essar (Yu Mobile) and Telkom Kenya (Orange) will have collectively spent KES 20 billion (USD 238.2 million) to expand their data services.

If, however, I am wrong, and a price war ensues; it will definitely not originate from Safaricom. This is because the market leader has nothing to gain from that. It is the other players who may try to fight for market share by lowering prices. Safaricom would then be on the defensive. Why?